Tenet is to rebrand on Monday 1 March while its corporate structure being simplified.
Tenet Connect replaces the network brands of Interdependence and M&E, Tenet Select is the new name for the group’s directly authorised services business (formerly Tenet Support Services), while LIME and Premier Partnerships will unite under Tenet LIME.
To support the rebrand, there will be a new logo, simplified website and brand new stationery and literature.
Simon Hudson, Tenet’s CEO, said: “The re-brand is being implemented following feedback from existing advisers and extensive independent research into what intermediaries want and how Tenet is perceived in the market as a whole. It revealed a number of very interesting things